Ochsner Shoes Rebranding
With an elegant step towards a new appearance

The well-known figure in Swiss retail, Ochsner Shoes AG, in collaboration with the branding and communication agency DD COM, has redesigned and upgraded its brand presence at the point of sale (POS). 

Christinger AG had the privilege of providing consulting support throughout the entire process, assisting in prototyping and refining the high-quality new design concepts and layouts from DD COM in the POS area. Various versatile brand clasps were created, allowing the side print elements to be easily replaced at any time. We also produced 3D-milled gender labels, backlit tension frame images, shop window lettering, and many other specific products, which we installed in the nationwide store network. 

A truly great assignment where we could showcase our entire repertoire in the POS area.

Photo Credit: Ochsner Shoes AG