Switzerland drives crazy for points – preferably by tram

IKEA Switzerland's newly created bonus programme is accompanied by a broad national campaign. Advertising on public transport is always the perfect touchpoint for this. Or, as in this case, four fully wrapped advertising trams on the transport networks of the major cities of Basel, Bern, Geneva and Zurich.

Launching this campaign simultaneously requires perfect timing and the right partner. With our many years of expertise in wrapping public transport vehicles, we were able to offer the ideal solution. From adapting the design to the respective tram types, to liaising with the transport networks, to production and smooth installation, we were able to offer all services from a single source to ensure smooth execution.

We would like to thank IKEA Switzerland, gestalten AG and GroupM for the great collaboration and for allowing us to be part of it. We now wish the campaign broad visibility and an excellent response.